Circles, bows, diamonds and shreds—seeing these motifs imaginatively woven on tees, dresses, shirts and skirts, the work of Viktor&Rolf readily comes to mind. Taking Zalando’s overstock fabrics as their starting point and reworking them into their signature styles, the Dutch designers have been busy experimenting and reprocessing, which has long been synonymous with their iconic oeuvre:
“With our past haute couture collections, we have explored creative recycling methods: new, artistic ways to re-use elements from the past to create something new. For instance, fabrics from our own archive of 20 years were woven and patch-worked into new materials and volumes; and fragments of existing cocktail and evening wear from the 20th century were surrealistically reassembled to create new, unexpected shapes…”
For the collection’s fresh campaign, Hanne Gaby Odiele was captured in the eclectic items. And that’s a thoughtful choice, as the Belgian top model strongly supports the collection concept. “I believe the idea of recycling clothes is a brilliant idea, because we are in a time of fast fashion. Every season you want to wear something new, and I think it’s great that we can create something new from overstock. It’s helping the environment; it’s helping everything. And above all, it’s very creative.”
With the Viktor&Rolf for Zalando RE:CYCLE collection, the design duo are breathing new life into what they describe as “forgotten garments”. Both for the designers and the online fashion platform Zalando, this collab is a chance to re-imagine couture for a wider audience. And the good news is: it comes at a (very) accessible price range that spans from €50 to €250. Mark your calendar.