Last weekend, Glamcult travelled from Amsterdam to London to get a flash taste of Africa. Yes, you read that right… On the 1st of September, Nike Sportswear and Skepta celebrated the release of the Air Max 97 Sk—the iconic sneaker reinterpreted by London’s grime hero. The collab was born from the artist’s longtime love for Air Max, with a design inspired by 1999’s Air Tuned Max and his recent excursions to Morocco.
Hosting a memorable event that reflected the story behind the shoe, Skepta and Nike brought together the hectic energy of a north London market with the noise, aroma and all-round sensory overload of a Moroccan souk. Skepta hand-selected every market vendor. The stalls offered everything from Nigerian, vegan and Moroccan food, tea and cocktails, to complimentary haircuts by Skepta’s barber, nail art from WAH and clothing customization with artist and designer Ryan Hawaii.
Add to that performances by artists such as Stefflon Don, Daniel OG and Ms Banks, as well as attendees including Sita Abellan and Virgil Abloh, and there you have a night for the books. But more importantly: a buzzing experience in which we got to live and breathe a little of Skepta’s world.