Mix in the Urban Dictionary with Ernest Hemingway’s powerfully composed writings and you have a handbook to all the virtues anyone should/could live by. Which also happens to be the Fendi vocabulary to its autumn/winter 2018 menswear collection. Spelling out evocative and powerful words—anything from “HOPE” to “LOVE”—caps-locked and emblazoned on athletic-inspired garments; the Italian fashion house delivers an autumn offering of streamlined aesthetics that blend in strong geometries and soft lines that seamlessly mix in a brisk colour palette.
Presenting their visual accomplice to the fashion foray, Fendi chose the Argentinean stunner and Glamcult-graduate Nicolas Ripoll to take the lead in an adventure-packed moving moodboard. The popular model stars amidst a rough and textured backdrop set on Lanzarote, one of the Canary Islands off the coast of West Africa.
Featuring ready-to-wear items produced under the creative direction of Silva Venturini Fendi against raw-edged rock linings, the juxtaposing dualisms of fine-edged activewear meets casual streetwear renders anyone decked out in these Fendi designs with the energizing power to face the challenges ahead.