Fashion film: Nine to Five

When exactly is a woman considered successful?


Just another day at the office with Schueller de Waal! In this spring/summer ’16 short film by Petrovsky & Ramone, the emerging Dutch designers ironically question competence and routine in relationship to society’s standardized image of ‘the modern woman’. The video shows the dynamic monologue of a—we must say: very stylish—businesswoman, interpreted by top model Kim Peers.

Schueller de Waal’s S/S16 collection can be traced back to an eclectic pool of inspiration, resulting in a bold aesthetic with a romantic hint of surrealism and sci-fi. Known for their light-hearted and tongue-in-cheek attitude towards the over-saturated fashion system, Philipp Schueller and Rens de Waal offer a visually stimulating collection of wardrobe specials for the sunny season.

By Maarten Heuver & Leendert Sonnevelt

Film still: Petrovsky & Ramone

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