Standing as one of Amsterdam’s more notorious homegrown brands, Patta has played an important role in putting the city’s streets on the global map. Introducing streetwear with a twist, it’s undeniable that the label marks a pivotal point in not only Amsterdam style, but also in forming its new wave—and Patta On Air only reinforces this.
Now collaborating with the established label is none other than sportswear phenomenon Nike. Uniting to create a one-of-a-kind store until the end of March, the collab welcomes some of the most anticipated Air Max releases alongside special projects and events curated by local talents. Although worries of long queues are warranted, there’s no need to fear. With exhibitions, panel discussion and a special project by The New Originals, the Nike x Patta team is working hard to ensure there won’t be a dull moment.
The Air Max art interpretation by talented illustrator Floor van het Nederend will be on view today from 14:00-19:00 at the ON AIR space at Zeedijk 22, Amsterdam, followed with an Air Max Masterclass from 19:00 – 21:00 with Chanica Kist (female sneaker collector) & Tim Sabajo (Patta), hosted by Valerio Zeno. Reserve a spot at http://gonike.me/nikepattaonair. You can also sign up for the Raffle at ON AIR starting today and get the chance to purchase a pair of the very rare sneakers on display at the space. Registration will close March 24. Good luck! #KISSMYAIRS
As long-term collaborators, Nike and Patta celebrated Air Max Day 2017 (and the 30th anniversary of the original Air Max 1 and the ‘visible air’ cushioning) with a big bang: the opening of the Zeedijk 22 pop-up store. The unique shop has a selection of sought after trainers including the Nike Air Max 1 Anniversary, Nike Air Max 1 Master, Nike Air Max 1 atmos Elephant—in high demand following Air Max Day 2016—and Nike Air VaporMax.
As one of the very few stores in the world stocking these coveted trainers, the shopping venue marks a true celebration of Nike Air innovation. We suggest you reserve your spot for one of the special events soon.