Amsterdam label OLAF HUSSEIN has just opened its first flagship store: The Fitting Room. Ever since its debut at Amsterdam Fashion Week in the spring of 2015, ØLÅF quickly became an established brand in Amsterdam’s street scene and—much appreciated—has now finally opened its doors outside of the virtual realm. Hussein dresses the finest in subtle statement wear, focusing on simplicity, quality and fit. Officially a menswear label, although we think girls could easily wear it too, the brand has quickly developed a devoted online following and now aims to carefully curate a physical space where people get a chance to interact with the clothes.

The Fitting Room is located in the Nine Streets area of Amsterdam and open seven days a week.