“Family has nothing to do with being related by blood”

The sound of Robbie Baauw and Jasper Rens van Es.

The Movement Models

What role do sound and music play in shaping the thoughts and environments of young makers? And how do they relate to the formation of creative collectives? Inspired by Sonos, Glamcult embarked on a journey that delves into these questions. For the first chapter of our joint quest, we paid a visit to our own extended family: six of the many contributors that make Glamcult what it is.

From journalists and fashion photographers to a modelling agent breaking industry rules, we documented their natural habitats to discover where and how they create. But more than that, we gathered the many snippets of sound (and silence) that influence their daily work. For the second episode, we met all-round creative Robbie Baauw and photographer Jasper Rens van Es, who teamed up to shoot a slow-burning editorial for the new Glamcult.

As Glamcult regulars, your faces are familiar to us. But how would you introduce yourselves to our (new or unfamiliar) readers?

JRVE: I’m a 26-year-old fashion/portrait photographer, born in a really small village, working hard to make my dreams come true.

RB: I’m the owner and creative director of modelling agency The Movement and event agency The Amazing Agency.


Jasper Rens van Es

What did you contribute to our “Modern Family” issue?

JRVE: Together with Ali Javaid and Robbie Baauw I created the visual essay I’m so goddamn young. We photographed for two days and there were a lot of people involved. Having all these people’s energies around was like a creative drug.

RB: It went great—always nice to see exciting new talents do well.

How do you define a “family”?

JRVE: I think family has nothing to do with being related by blood. For me family are the people around you that you really care about.

RB: We think a family can come in many forms and shapes: a group supporting each other no matter what. Which makes me believe you can have more than one.

What role do sound and/or music play in your home, studio or office?

JRVE: It’s a bit like therapy. You choose a song that fits your mood and it’ll get you through the day with a lot of singing and dancing.

RB: At the office it really depends, since we all use music for different effects. When everything’s going smoothly we listen to Ali’s weird underground music; when there’s some stress we listen to Wietske’s Christmas playlist and when there’s total stress, there’s total silence. I like silence.

Do you remember the first sound you ever heard?

JRVE: What I do remember is my sister listening to the Spice Girls all the time. I was really jealous since I wanted to join my sister and her friends dancing and singing to Wannabe. I think I was six or seven years old and obsessed with the Spice Girls!

RB: Not really… I do remember being obsessed with Britney’s Hit Me Baby One More Time.

What can society overall learn from listening to our generation?

RB: That identity is something that gets overlooked in the rules of sexuality, gender, race, femininity or masculinity.


Robbie Baauw

What makes someone a good listener?

RB: When you use listening to show interest in the person talking to you. Ask something about what you just heard—don’t be a dick.

What should more people be listening to?

JRVE: Each other. I think our generation is a bit too self-obsessed.

RB: People who don’t look, feel or seem like you.

What’s the best thing about enjoying music together with others?

JRVE: I think it’s really interesting how some memories you make over the years are connected to songs. And then there’s that moment you put on an old playlist and it takes you back to a specific moment in time to relive it.

RB: Dancing to it together.

On Thursday 20 December, we’ll take this creative investigation into the Sonos Home Amsterdam. RSVP here

See the editorial featuring The Movement in the new Glamcult

Photography: Ramona Deckers

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