During the ’80s and ’90s, Zürich was turned upside down by youth movements that strived for opening spaces dedicated to the alternative arts. This cultural turnover is reflected in Julia Seemann’s spring/summer 2018 designs—an ode to the punk scene and art movements back then that spoke for freedom, love and tolerance.
Seemann’s collection is a combination of street and classic workwear, underscored by a playful arrangement of mythological elements, bright colours and a mix of volumes that transmit a subcultural as well as a nostalgic vibe.
Adorning Seemann’s prints is the mythological figure Medusa: the power symbol that stands for “fighting for something you love”, an idea that resonated strongly with the movements that inspired Seemann to design this collection.
Her collection for S/S18 includes jewellery pieces that were created with crystals by Swarovski. When placed within Seemann’s designs, this produces a break in style that is perfectly out of sync and a tad ironic—an attribute that is characteristic of the designer’s contemporary work.