Set to take down walls, Diesel has collaborated with iconic American photographer David LaChapelle to present Make Love Not Walls. Through photographic imagery and a series of global actions, the movement centers on eliminating mental and physical boundaries that separate us from one another. More relevant now than ever before, as “hate, walls and fear prevail”, the collaborative dream team encourages all to come together in the name of love.
With a feel-good soundtrack and an even feel-better colour palette, the campaign covers all corners of the rainbow. Featured are an inflatable gay pride tank, a heart-shaped whole in the wall, and a lot of flowers. One focal point of the mini-clip is a gay wedding taking place by the deconstructed blockade; a sweet sign of hope.
Released on Valentines Day—duh—LaChapelle’s upbeat imagery stands as a bright and brilliant pick-me-up. His commission comes from a fashion company with a strong position against any form of hate; Diesel has always vowed and will continue to push limits. “We need to have the balls to break down barriers in a moment where fear is making the world divided with more walls.”