“Local streetwear, global connections.”
Streetwear tells the untold stories of the cities we love, weaving identity into every stitch—and Zalando’s new initiative, Cultural Ties, brings these stories to life with an interactive map that connects local hotspots and streetwear enthusiasts from Amsterdam, Antwerp, Berlin, Paris, Stockholm, and Warsaw.
In addition to clothes, Zalando’s focus now turns towards celebrating community. The map, available on Zalando’s website and app, weaves together exclusive interviews with local powerhouses, original photography, style guides, and must-visit hotspots carefully chosen by locals!
The map spotlights local talent through a series of interviews, featuring Eben and Rizky over at The New Originals! In their interview, they share the roots of their creative journey and their vision for the future of streetwear. These segments will allow you to dive deeper into each city’s unique style DNA. To seal the connections, Zalando has partnered with Adidas Originals on an exclusive six-piece collection, each inspired by the distinctive energy of these streetwear hubs. Keep your eyes peeled as it drops in December!
Be sure to take a peek at Cultural Ties and immerse yourself in the communities shaping streetwear across the continent<3
Images courtesy of Zalando
Words by Veronica Tlapanco Szabó
