Welcome to Pleasure Island

Kinky, hedonistic and sex-positive, Diesel SS ’23 was everything we had hoped it would be. From unbelievable inflatables to a red-cladded runway (and of course, the presence of Julia Fox), Glenn Martens gave us camp galore. And, as to be expected, the SS ’23 campaign is no different. Taking us on a journey to Pleasure Island, the campaign celebrates the world of adult entertainment and judgmental attitudes are not welcome. Creating a unique world of wonders, photographer Johnny Dufort captures the brand’s lust-worthy underwear pieces, denim creations and that iconic metallic belt mini skirt.  This is a must-see and another moment in which we witness Glenn Martens add to the unique history of Diesel and put his stamp on the brand!