VanMoof and Glamcult exhibit Uncharted Tracks

The VanMoof x Glamcult, Uncharted Tracks vinyl launch exhibition was a night of celebration, listening, and basking in the rush of a city as alive as Amsterdam. Lara Renner started the night off with IDM beats and non-obstructive drum sequences that glided the influx of guests along the Glamcult Store. Feet moving between Noah Cohen St-Alary’s listening sculpture, crafted from repurposed VanMoof bike frames, and the hovering screens presenting excerpts from the minds of JAEL, Supergloss and Cosima on how they produced their tracks and the place and significance of VanMoof within them. The sculpture, the centerpiece, ominously dominated the space, submerging the space in a temporality of industrial aesthetics that invoked the Kantian notion of play. LEDs shine and shadows fall on the ground, reflecting the iconic bike frames onto different planes of vision and aesthetic categories. The movement within the store, the light shining on and off the sculpture, parallels the ethos of movement deeply embedded throughout the collaborative exhibition. 

The vinyl player resting against a wall holds the picture vinyl mimicking a bike wheel, spinning, contingent on road-like grooves on the vinyl. Glistening teeth escape the boundaries of lips and appear as the music gets faster, and the people inside move outside to face the city’s wind with their faces and steadily burning cigarettes. Five VanMoof e-bikes lined the storefront, one covered with colourful stickers, emboldened, representing Glamcult.

JAEL, an Amsterdam resident, dances along to Pantone – our final DJ to close the night off. Switching between atmospheric, trance melodies and breaky drum lines – turning the speckled floor of the Glamcult Store into an international dance floor, inhabiting essences of movement, sound, and travel. One by one, the VanMoofs parked along the store leave, and a feeling of contentment that music so often unconditionally leaves lingers. The screens shut down, and the vinyl is back in its sleeve, replaced by light-hearted dancing alongside the sleeves of guests slowly leaving to return to the unadulterated noise of the city center.