DO WHAT MOVES YOU
Blending spirits and style, BACARDÍ and Amsterdam’s beloved streetwear label PATTA have joined forces. This partnership is an ode to togetherness that intertwines the themes of friendship and community, all while paying homage to their shared Caribbean influences.
The collaboration embodies the spirit of ‘Do What Moves You’, a philosophy that resonates deeply with both brands. It’s an invitation to inspire the new generation to do what moves them aka embrace life’s moments with genuine passion and self-expression.
From November on, a series of exclusive pop-up events will bring this partnership to life. You can look forward to signature BACARDÍ cocktails complemented by the rhythmic beats of PATTA Soundsystem both ensuring you have a good time. And for those keen on keeping tangible memories, limited edition BACARDÍ x PATTA merchandise will be available at these events.
“Our goal is not just to create a world-class cocktail or an unforgettable party – we want to create moments that linger long after the night is over,” says Robin de Bruijn, Brand Director. A sentiment that captures the essence of this union perfectly.
The collaboration was unveiled at PATTA’s 20th anniversary celebration at Melkweg last month, in Amsterdam. The event featured an eclectic mix of performances, from Surinamese bands to Henkie T, Cho en Adje, all toasting to PATTA’s impressive milestone with a yummy BACARDÍ X PATTA cocktail.
Want to know more?? PATTA’s social channels will be your go-to source for updates on this collaboration. It’s a partnership set to bring a touch of warmth to these rain-filled months.
Images courtesy of Patta
Words by Veronica Tlapanco Szabó
