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LIVING STATUES

H&M Studio’s AW24 collection is a bold exploration of the blurred lines between stillness and motion, where clothes become an illusion of what we at Glamcult have dubbed “LIVING STATUES”. When curating these looks, we were inspired by the energy of our three muses, each bringing their own meaning to the collection. 

The first persona is embodied by Tricia, she stands for the strength that is to be found in solitude. Our second is Juliette, who transforms solitude into playful curiosity. Each one of her gestures poses a graceful inquiry, motivating us to look closer and find deeper meaning in the mundane. Finally, Alice floats between realms, turning isolation into inspiration by virtue of her poses. Each of her looks is a love letter to solitude while quietly contemplating her surroundings. 

With the help of these living statues, we were able to lay out our vision – This collection is dedicated to all those who stand out even when standing still. 

 

Creative direction & styling by Pykel van Latum @Glamcult 
Photography by Lobke Leijser 
Styling assistance by Agata Villa 
Photography assistance by Tim van der Most 
Hair by Eldridge mullenhof 
Makeup by Thirza King 
Modelled by Tricia Mokosi , Juliette Koole and Alice Vink 
Soundscape by Thomas Hell
All clothing H&M Studio AW’24 via Charlotte de Vries and Anne-Britt Jorissen special thanks to @studiomucha

 

 

 

All clothing H&M Studio AW ’24