Live Hard, Love Harder

The end of the world is impending upon us – we can all feel it in the air. Realised by a group of friends, Hardeman’s latest editorial summons this sense of apocalypse in great taste. For their latest collection, titled Live Hard Love Harder, the brand looks towards elevating their signature take on reconstructed denim and leather looks through playful cut-outs and exaggerated volumes. Staying true to Hardeman’s sustainable ethos, pieces like one-off moto jackets were meticulously constructed from deadstock riding suits, while patchworked camo attire (including bras and bags) were born out of cargo surplus. Within this, Hardeman’s SS25 builds a universe of tantalising chaos and destruction, where lovers hang from rooftop edges in matching cropped camo sets and tie-up coquette heels stomp over LA palm trees.