10 years of Subbacultcha Magazine

See our highlights of unruly covers, glamorous columns and drunk moments.


Can you believe it’s been ten years since our Amsterdam fellows in music and art launched their first ever magazine? We certainly can’t. But one thing we do know: time flew as fast as it did because our friends of Subbacultcha have continued to publish one unruly publication after the other, never ceasing to excite us with the right amount of alternative sounds and groovy vibes. Having started as a zine-like DIY publication that then evolved into the quarterly music magazine that we know today, Subbacultcha celebrates a decade of supporting both local and international gurus of the underground throughout its printed pages, intimate shows and tight-knit community. Ahead of their bash at Garage Noord on September 14th, we take an appreciative look back, highlighting our very own favourite covers, columns and late-night snapshot memories.


Princess Nokia Cover

Unapologetically raw and in-the-moment, the Fall 2016 cover of Subbacultcha is a showstopper. And who can stun the cover better than Princess Nokia, who is the quintessential off-beat artist that does things her own way. Never filtered, always delivering an honest message about truths that some may find discomforting—both the NYC rapper and the Amsterdam platform are giving a voice to a flourishing underground of creatives.

€15 Outfit Column

Category is… Budget Queen! Jewels, feathers and elaborate head pieces, you can make any rocky pavement your glamorous runway. But wait, Subbacultcha teaches you to master the art of flawless camouflage even on the tightest budget. Giving its members fifteen euro to shop and style an outfit, the music magazine then captures the results and proves that everyone can channel their inner Elizabeth Taylor no matter the amount of coins in their pocket.

Click Click Club

If you’ve ever been to a Subbacultcha show, you’re familiar with the laid-back intimacy that each experience provides. Elevating that atmosphere of interconnectedness are also the Click Click series that Subbacultcha has woven into the act of enjoying a show. All it takes is a disposable camera and a few beers, and the relationship between party organisers and club-goers organically transcends traditional boundaries.

Words by Valkan Dechev

Photography by Richard Perez and Isolde Woudstra


10 Years of Losing Our Edge // Celebrating Subbacultcha Magazine

14 September, Garage Noord, Amsterdam

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