A collaboration between Levi’s® and Victoria & Albert Museum with the tagline You Say You Want a Revolution? Records and Rebels 1966-70 must have a magnificent outcome. This major exhibit will look to de-code rebellion culture and explore the optimism and ideals of the late swinging sixties and influences in music, fashion, artistry, political activism and Woodstock (of course). And yes, it is to be expected seeing as Levi’s heritage is mainly associated with youth culture, mutiny and individuality during this time. The iconic Levi’s 501 and 505 jeans where inseparable and became symbols of self-expression, and today we still wear them with pride. V&A director Martin Roth says that they are thrilled to be working with Levi’s for the first time because both have such resonance with many cultural and social changes.