X BANK opens with a bang

A new hub for the Dutch creative industry and beyond.

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X BANK Amsterdam opens its doors this past weekend! Part of the already infamous W Hotel, located between the Nine Streets and Dam square, the 700m2 store aims to combine fashion, design and art, effectively becoming the epicenter of Dutch design. Responding to the increasing demand for innovation, X BANK (a former bank, duh) presents 180 Dutch upcoming and influential labels. Acting as an active store, exhibition hall, installation gallery and meeting point, we’re sure this space will breathe new life into the Dutch—often underrated—creative industry. The new shopping experience features fashion labels such as Antoine Peters, Viktor&Rolf, Barbara Langendijk, Avelon and Maison the Faux. As the new design hub opens, six contemporary artists exhibit POTLUCK 1: a combination of abstract notions on new materialism. Make it rain!

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www.xbank.amsterdam

Photography: Ilsoo van Dijk

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