“Together we rise”

ASICS Tiger releases the Gel-Kayano Knit Trainer.

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In 1993, the iconic Gel-Kayano Trainer hit the streets for the very first time. Almost fifteen years later, the ultra streamlined sneaker is reborn in a brand new material: knit. This exclusive woven material symbolizes the growing power of street culture and the collective spirit that defines today’s diverse youth.

In line with this symbolism, ASICS Tiger has just released an energetic black-and-white campaign. We Are All Woven From The Same Thread features Dutch rising DJ and Glamcult regular Mairo Nawaz, who leads a gang of cultural creators. Despite their differences and unique characteristics, the talents form one tribe.

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The revamped Gel-Kayano Trainer Knit comes in five different models and ten monochrome colour combinations, to be released piece by piece. Their knit material creates a comfortable and snug fit whilst the seamless upper takes care of its streamlined shape. Join the tribe!

www.asicstiger.com

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