Olaf Hussein scuds to new heights

Introducing the Amsterdam designer’s first footwear collection.

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At a time of fast-paced fashion production, it’s pretty much indispensable to grow with the fast transition of the digital age. Olaf Hussein’s S/S16 collection does just that—lightweight nylons and wrinkle resistant suiting fabrics allow the wearer to react and adapt to the environment. The Amsterdam-based menswear label also makes its debut in footwear this season, offering the Fundament Sneaker.

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Hussein explains: “This is the first time that we release our own shoes, thus the stilts in the photos are a metaphor for our first footsteps in the footwear market. We specifically made these stilts for the shoot with the same wood we used in our ‘Fitting Room’ i.e. our physical space at Prinsengracht 491.” The majority of the collection is now available through OH’s online and physical store as well as retailers across the globe.

Photography: Carlijn Jacobs

Art direction: Daniel Sumarna

Hair and make-up: Floor Kleyne

Model: Matthijs Flour

Filmed by Very Rare Ams

Edit & color grading: Maxime Quoilin

Sound design: SIROJ

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