Nude for Everyone

Björn Borg launches underwear in six tones of skin colour.

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It’s no secret that runway shows are a little slow catching up on diversity and equality matters. Following Twitter rants about backstage make-up artists bringing a make-up kit filled with foundation and gear for women with light skin only, we saw similar problems arise with supposedly ‘nude’ underwear. This, and so many other issues, has led to hashtags like #BlackModelsMatter and models lashing out on social media, a cry for acknowledging diversity. Swedish underwear brand Björn Borg just initiated a small but meaningful step forward, launching the Skin Collection. On the International Day for the Elimination of Racial Discrimination—yesterday—the brand released six products matching various skin tones for men and women.

www.bjornborg.com

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