Dior launches feminist art project

Get your daily dose of girl power with this fashion collab.

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As the first female figure to hold the creative direction of Dior in the 70 years it’s been running, Maria Grazia Chiuri’s inaugural collection for the label had to be big one. With pieces for the ‘modern woman’, Chiuri’s debut collection delivers a refreshing serving of girl power and channels the brand’s ethos in an evermore positive direction.

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With a t-shirt that simply reads “We should all be feminist”, the bold designer isn’t willing to sugarcoat the truth, and challenges—and exercises—the power and influence of fashion. Having just released its first big art project under Maria Grazia Chiuri’s creative reign, Dior allows female artists to interpret the bold collection as they like—depicting the stimulating vision of strong, powerful and bold women to modern consumers. Chiuri has announced these images are part of a larger project, The Women Behind the Lens, designed to create a body of “photographic work made exclusively by women”.

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Brigitte Niedermair was one of the chosen photographers. As an artist who explores themes of the female form—you’ll recognize her juxtaposing images of animal heads alongside female bodies—Niedermair is not one to shy away from protest and demonstrates this with her powerful (fashion) images. Dior invited the notorious creative to shoot the new collection for The Women Behind the Lens and we can’t wait to see the results. In the meantime, watch the interview with Niedermair here.

#TheWomenBehindTheLens

 

www.dior.com

www.brigitteniedermair.com

 

Backstage photography by Morgan O’Donovan

Words by Lottie Hodson