As an artist well known for her music endeavors, FKA twigs continues to excel in various other outlets of creativity. Currently playing the role of creative director for Nike Women’s Spring Zonal Strength Tights campaign, the young all-rounder and Glamcult cover star has really put her skills to the test.
Not only did the singer conceptualise, direct and perform, she also soundtracked the campaign, nurturing this project from start to finish in every way possible.
It’s safe to say all the hard work has paid off—together with a select team of athletes and creatives (sourced by twigs herself), the British performer has produced a fierce video that oozes athletic prowess.
With a soundtrack that urges your inner sports fanatic out, twigs has created a work that “sheds a light on the power of modern movement” and whilst doing so, has defined sport as a crucial channel of expression.
With Nike’s Right Tight being the perfect attire for anyone who is serious about working out, this dream team couldn’t do a better job of expressing this. Attending to each sports group, these leggings are made specially to ensure “key parts of the body are compressed for the right sport.”