Exclusive: Diesel Pre-Fall 2016

Kimono meets denim meets leather. Glamcult shows it first.

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Glamcult has the honour of premiering BAIKU, Diesel’s Pre-Fall collection for 2016, inspired by a mix of Japanese bikers and traditional Japanese clothing. Creative director Nicola Formichetti explains: “This year marks 30 years since Diesel arrived in Japan and I wanted to celebrate this anniversary. I remember being excited by a noisy, nighttime biker gang that would pass by in the suburbs where I’m from. They had a style which fused America and Japan, and specifically wore sukajan.” Mixing two traditions and cultures, sukajan are souvenir bombers originally from Yokosuka, where the US Navy was stationed in the past. The colourful jackets are embroidered with motifs such as dragons and cherry blossoms—think Ryan Gosling in Drive. Formichetti used this as the base for his outspoken new collection, in which classic pieces like kimonos are reinvented in denim. The embroideries are emblematic of the pieces, with the colour red being extended to tracksuits and sweatshirts. Blending tradition with biker details, the collection does also bring back rock-and-roll leather jackets, shiny studs and the Diesel wolf. The love child of Italian Americana, Diesel is once again a hybrid of contrasting cultures.

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www.diesel.com

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