The future of Diesel

Travi$ Scott, Naomi Campbell and Joe Jonas attend new Madison Ave store opening.

Travis scott

Designed by the renowned Japanese architectural firm Wonderwall, Diesel has just opened its second flagship store on Madison Ave. We hear you thinking: another one in Manhattan? That’s right, this newly designed venue symbolizes the brand new Diesel retail concept. An exclusive New York Fashion Week after party followed the store opening at a Private Residence. Next to founder Renzo Rosso and creative director Nicola Formichetti, fab faces including Naomi Campbell, Coco Rocha, Joe Jonas and many others were present. Additionally, the Diesel emojis from Diesel’s S/S16 DECODED campaign were there to comment on our daily social media behaviour—and of course to get a snapshot with.





By Maarten Heuver

Photography: Paul Morigi


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