Cyber Summer

McQ and Puma reveal high-tech summer collaboration.  


Contemporary fashion meets classic sportswear—that’s what this collaboration between McQ and PUMA for S/S16 is all about. Following the success of the labels’ previous teamwork in 2015, the third joint collection is now here: inspired by extreme sports and heavily channelling the retro-futuristic vibe of PUMA’s ‘90s running archive. The bouncy collection—an amalgamation of contrasting textures, colours and surfaces—includes four models: the Cell Mid, Cell Lo, Brace Lo Femme and Tech Runner Sandal. Get your hands on it now at premium global retailers, and don’t forget to give the brilliant, collage-like campaign a second look.



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