Craig Green launches Renaissance-inspired campaign

Starring an ethereal group of dancers.

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Feast your eyes on Craig Green’s S/S17 campaign, elaborately showcasing three choreographed scenes of dancers. With a collection that hints at tradition, uniform and Britain—“initially based around a scout scarf”—the designer was focused on challenging and reinterpreting the familiar. With Craig Green himself as creative director, the new campaign tells the tale of the designer’s S/S17 collection, visually drawing inspiration from “religious iconography and the aesthetic of Renaissance paintings.”

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Creative director: Craig Green

Photographer: Jack Davison

Stylist: Robbie Spencer

Art director: Ben Kelway Studio

Choreographer: James Wilton