When clothes smirk

Bror August understands the meaning of angelic.

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Remember when orange used to be a no-go? If anything, 2016 has replaced that with a (huge) “hell yes”, and Bror August is at the forefront. The NYC-based label, headed by Norwegian designer August Vestbø, emerges from the same community as Glamcult darlings Vaquera, Eckhaus Latta and Telfar—in fact, Vestbø interned with all three labels.

A chip off the (not so) old block, Bror August’s first collection is a romantic coming together of transparent textures, ruffles, sequins, beaded—crotch—details and illustrations by the Norwegian artist Maria Storm Gran.

A lookbook by Jakob Landvik provides the ideal context: an angelic group of girls huddles together on green forest grass, while all tones of orange are represented in a celebration of the silky and soft. Throw in a gust of wind and the dreamy faces on Bror August’s tops gently come to life. We can’t stop watching as they smirk and smile.

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By Leendert Sonnevelt

Photography: Jakob Landvik

www.instagram.com/broraugust