At home with Bonne Reijn

The maker of the Bonne Suit kicks off ‘The many homes of Raumfeld’.

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Glamcult is very excited to announce its new collaborative series! To launch The Many Homes of Raumfeld, we had the pleasure of visiting the havens of six influential Dutch creatives, discovering their personal, and more specifically their audible environment. First up is Bonne Reijn, styling maverick and mastermind behind the all-purpose Bonne Suit. Living alongside nine of his best friends in the house he grew up in—described as similar to EastEnders—Bonne welcomed us into his home and revealed what goes on behind those (in)famous doorsteps.

You said you were born in this house, can you tell us about it?

My mum bought the house in 1988, back then this was really ghetto (now it’s one of the nicest areas in Amsterdam). My mother was really thinking about my future and invested her money in buying this house, so I inherited it when she passed away when I was eight. Ten of us live here, so there’s always a lot of people around…

If you were to video a normal day in your home, what would we see?

It’s like EastEnders: a lot of fun, a lot of beautiful stuff, and we really learn from each other. The guy who has lived here the longest has been here for twelve years now.

What sort of music do you listen to when you’re at home?

I listen to lots of music, I like Paul Weller and The Clash—I love hearing them on these babies. [pats speakers]

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If you were throwing a party and could have any three people there (past or present), whom would you choose?

I do a lot of parties here, and a lot of gallery nights with the art. I would definitely invite Ricky Gervais because he is my idol; there is no one like him. He is the funniest guy ever and he’s very smart. I guess I would have to invite Issey Miyake too. And if I could invite anyone, I would invite my mother; she would have a lot of fun, I think.

What do you consider to be really important to ‘Bonne’ as a brand?

With the brand, of course marketing is very important. Your clothing piece can be duplicated no problem, so my marketing is very personal and everything else I do is very personal. I shoot the photos in front of the house I was born in; the photography is always the same. It’s really important that it all ties in—it’s all the same suit, based on my youth and inspiration. The suit is the product that came out of it, and the marketing has to relate to this.

Can you tell us a bit about your connection with Patta?

I started doing styling and art direction for them when I was about 22; the owner and I clicked really well and he’s very loyal, he kept me in the loop. I started doing more for them and they all really liked it, so I did two years of their styling, art direction and casting for the shoots. Next to this I had the idea of the suit, so Gee (he’s like a big brother and mentor) and I talked about it a lot. He said it was a good idea and wanted to help me produce it. He actually did my first run and sample, which helped a lot.

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We love your collabs with Patta, Esmay Wagemans and Piet Langeveld, among others. If you could work together with anyone, who would it be?

 It’s difficult because it is so personal for me, I’ve kind of put myself in a bad position because I cannot force anything; everything I worked on has simply developed. Things happen naturally, I think that’s a really nice and secure way to handle a brand.

How would you describe your style and do you have any major style icons?

I don’t think I have any sense of style—it’s only in my head, I don’t care what anybody else says. I’m a huge fan of Issey Miyake, my girlfriend introduced me to him and I got immediately infatuated. Another great influence is my mother, she’s really important, and also my grandfather on my fathers side; he’s a big inspiration in how he treats people and how he handles his life.

Can you tell us about the shoes you are bringing out?

Mirjam (the owner of Terra) actually makes the shoes herself, much like I have my own suits made. She’s like an aunt to me, I have been going to her shop and talking to her about shoes and fashion since I was twelve. I always went to her shop for coffee; we would talk about the process of the Bonne suit, and then very naturally, the idea came about. I have my brand; she’s got her shoes. I had an idea for the design and I proposed it to her, she agreed and put her ideas forward, then we had a sample made.

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Are you considering opening up your own store?

 We almost opened one here on the corner, but we got overbid. Opening a store is a big thing that we should do.

Where in your house is your favourite place to listen to music?

We listen to a lot in this room (the living room) but also a lot when I’m cooking in the kitchen. Also, when I work in my office, I listen to music there.

What’s your life motto?

Paul Weller is a very big inspiration to me and he has this song, The Changingman. By coincidence, I read this book by Malcolm X and in the end he says, “I know I’m going to get killed, but I don’t really care. I’ve always changed myself”. He goes from a criminal to an extremist to a pacifist in that story. I don’t know how to compile this into a motto, but Paul Weller made The Changingman and I guess that would be my motto—I would want to be the changing man. I think every bit of bullshit in life comes from people not wanting to change their attitude or opinion.

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Get your own Raumfeld Stereo L here!

 

Teufel Raumfeld brand store

Van Baerlestraat 16, Amsterdam

www.raumfeld.com

 

www.bonnelife.com 

 

Words and photography by Lottie Hodson

www.lottiehodsonphotography.com

 

 

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