Set in a surreal hotel scenario named the A$AP Hotel, the rapper welcomes four female guests. Upon arrival they are encouraged to remix their styles with an open mind, using an amalgamation of high-end pieces and high street brands.
Inviting four top models—Jourdan Dunn, Andreea Diaconu, Kris Gottschalk and Julia Nobis—A$AP encourages his guests to push their style boundaries and express their personalities in a way never done before. Set to inspire Zalando’s female customers, the music-meets-fashion video encourages shoppers to daringly mix brands from high to low, for all budgets.
Shot in Los Angeles by director Gordon von Steiner, the full Remix Fashion S/S17 campaign will go live on the 19th of February.