Welcome to the A$AP Hotel

A$AP Rocky and Zalando collaborate on a music-meets-fashion film.

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As one of hip-hop and fashion’s most influential superstars, A$AP Rocky has jumped on the collaboration bandwagon once more—working together with Zalando to create the Remix Fashion campaign.

Set in a surreal hotel scenario named the A$AP Hotel, the rapper welcomes four female guests. Upon arrival they are encouraged to remix their styles with an open mind, using an amalgamation of high-end pieces and high street brands.

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Inviting four top models—Jourdan Dunn, Andreea Diaconu, Kris Gottschalk and Julia Nobis—A$AP encourages his guests to push their style boundaries and express their personalities in a way never done before. Set to inspire Zalando’s female customers, the music-meets-fashion video encourages shoppers to daringly mix brands from high to low, for all budgets.

Shot in Los Angeles by director Gordon von Steiner, the full Remix Fashion S/S17 campaign will go live on the 19th of February.

www.zalando.com

www.asvpxrocky.com

 

Director: Gordon von Steiner

Photography: Kai Z Feng

Styling: Karen Langley

Hair: Tomo Jidai

Make-up: Gucci Westman

Models: Andreea Diaconu, Jourdan Dunn, Kris Gottschalk and Julia Nobis

 

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